RVCA Online
The movement of a lifestyle “transcending the boundaries of traditional action sports apparel, RVCA is a design-driven lifestyle brand free from passing trends”. Born from Founder and Creative Director, PM Tenore, RVCA is a multi-faceted group housing skate boarders, surfers, musicians and other stamps to form a sort of subculture themselves.
Through fashion, music, art and a modern lifestyle, RVCA is a platform for established as well as the unknown artist to showcase their skills(Artist Network Program (ANP)). While gaining notariety for their talents, RVCA also is giving back to the community, exposing them to a new way of thought. No, it’s not a cult or anything but just a cool crew of guys.
Check out RVCA’s online clothing store for their collection of t-shirts, bottoms, jackets, and accessories. The have a signature series of products commemorating artist Josh Harmony, Brazilian Jiu-Jitsu fighter, BJ Penn , and other members of the RVCA family.
-Ken Marcelle
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